Shopify product
photography
Build your store's visual identity with consistent product photography. Transparent PNGs work with any theme, or commit to a single background color for brand consistency.
Inkurs prepares product photography for Shopify stores — transparent PNGs that work across any theme, or background-replaced photos for stores committed to a specific aesthetic.
Shopify's spec,
in plain English.
| Criterion | Shopify's rule |
|---|---|
| Background requirements | Your choice — Shopify enforces no specific style |
| Recommended approach | Commit to one style for catalog consistency |
| Image format | JPG, PNG (transparent supported), WEBP |
| Maximum dimensions | 5760×5760 px or 20MB |
| Recommended dimensions | 2048×2048 px for high-DPI displays |
| Alt text | Required for SEO and accessibility |
| Multiple variants | Show color variants if applicable |
| Hero vs detail shots | Multiple angles boost conversion |
— Reflects publicly stated requirements at time of writing. Confirm current spec on Shopify's seller documentation.
What size,
at minimum.
2048×2048 px
1600×900 px or higher
How to prep a
shopify photo.
Commit to a background style
Most successful Shopify stores commit to one: pure white catalog style, off-white editorial, gradient brand backgrounds, or lifestyle scenes. Consistency matters more than the specific choice.
Process through inkurs
Drop your raw product photos. Get transparent PNGs. Drop on your chosen background color or scene in your editor.
Upload at 2048×2048
Shopify supports up to 5760×5760 but auto-resizes for delivery. 2048×2048 is the sweet spot for high-DPI screens without excessive file sizes.
Use Shopify Files for marketing assets
Beyond product photos, transparent PNGs work for hero banners, marketing collateral, social posts. Inkurs delivers reusable assets.